Innovative mini-guide design for PerformancePlus.
PerformancePlus Partnership is a consultancy that helps companies across East Anglia improve management structures and gain ISO certifications.
PerformancePlus Partnership wanted a unique marketing tool to showcase its services.
Known for their 100% success rate in assisting companies with International Standards certifications, they sought a compact yet informative mini-guide – affectionately nicknamed the ‘flippy-flappy thing’ – to highlight the benefits of five key standards.
DL Design was tasked with creating a mini-guide that could fit easily in a pocket while expanding to reveal detailed information. The guide measures just 80mm square when folded, but it expands to a striking 420mm long, offering a comprehensive yet portable solution. The design features a concertina fold, allowing each section to be viewed in a continuous, easy-to-navigate format.
This innovative marketing piece has quickly become a favourite among the directors of PerformancePlus Partnership, providing a compact yet impactful way to explain the benefits of ISO standards to potential clients.
If you're looking for creative and functional print design solutions, DL Design specialises in creating marketing materials that stand out.
Here’s what Laurence had to say about the mini-guide.
“From our brief, Darren produced an innovative and stylish solution to our needs for a concise but informative product handout. In addition, a coordinating series of family logos was also designed that complement and support our overall branding approach.”
