Nintendo is one of the biggest brands in the world. It is a Japanese company that has been around since 1889.

From luxury and designer brands through to food and beverage, logos with crowns are certainly one of the most commonly used symbols in logo design.

First used in hospitals in the 1930s, Dettol soon became widely used in the home. 

Back in spring 2022, carmaker Buick revealed a new logo which has to be said confused a lot of people.

These are three different examples of a rebrand. It’s been over seven years since 7UP’s last revamp and at first glance, it looks familiar. 

Despite being in use for over eight years, many people are still discovering a fascinating detail about Google's logo.

The sleek, curved red wordmark that Netflix uses today is instantly recognisable. Just as any iconic logo should be. But it wasn’t always this way. 

I’ve mentioned in other posts that car logos are being streamlined or simplified to enable them to work across digital media and it got me thinking about rebranded car manufacturers.

You see text all around you, whether it’s printed in a leaflet or shown as you scroll a web page or social media app.

Whenever I see the new expandable Zoom logo, the first thing that springs to mind is Google. 

Now and then famous brands rebrand, sometimes it’s a major overhaul and other times it may be so subtle you may not even notice.

Are you good at spotting typographical errors or just a misplaced letter that ends up giving the wrong message to the one intended?

In Suffolk’s smallest town, Harris & Harris Books offers a treasure trove of new and old books. 

Penny Morgan recently launched her new service, Love Your Image, a specialised series of sessions designed to boost confidence in front of the camera. 

Would it surprise you to learn that some of the most famous logos have a history behind them telling a story about how they have evolved?

When you commission a logo design your designer should always create the logo in a vector format whenever possible.

You’ve ordered a new batch of leaflets to advertise your business but then your print company asks you how you would like them folded.

I had a call from a potential client who was enquiring about having a folded leaflet designed and printed.

Did you know that when you commission a new logo you’re not just buying a design that looks nice and colourful? You’re investing in one of the most important elements of your brand.

In the current marketplace, there are now more platforms than ever to convey your brand message, making it even more difficult to achieve brand consistency.