Print branding for Priority Driver Training.
Priority Driver Training offers a modern approach to driver education.
Focusing on eco-driving techniques that ensure legal compliance while reducing fuel costs, insurance premiums, and working hours.
With an upcoming trade fair, Adrian from Priority Driver Training reached out to DL Design for new print branding materials to promote their services.
Having designed their logo a few years ago, Priority Driver Training wanted to highlight their eco-driving coaching with a postcard that advertised a free 2-hour coaching session for new clients. The postcard needed to grab attention, detail the session, and include a strong call to action.
After discussing the project over a phone call, DL Design developed a layout that matched the existing logo and branding. Several print branding concepts were presented, and once the final design was approved, a full suite of marketing materials was created. This included business cards, postcards, and a trifold leaflet, all designed and printed to elevate the brand’s presence at the trade fair.
The materials were printed with high-quality finishes:
Business cards: 400gsm silk with matt lamination on both sides for durability.
Postcards: 400gsm silk, providing a premium feel.
Trifold leaflets: 170gsm silk, ensuring a professional look.
These new print marketing materials not only showcased their range of services but also enhanced Priority Driver Training's brand visibility at the event.
Here’s what Adrian had to say about the project.
“Can recommend Darren as the service he provides is on time and at a reasonable price.”
