Z-fold or gatefold, do you know the difference?
You’ve ordered a new batch of leaflets to advertise your business but then your print company asks you how you would like them folded.
How did you know there were so many choices? Things like a simple central fold, z-fold or gatefold to more complex and creative folds.
The ‘fold’ refers to the area on a printed piece where the paper is folded. It is usually used for leaflets or cards, which, depending on the volume of the print run is usually automated by machine as opposed to being carried out by hand.
There is a vast selection of folded leaflets available such as in gloss, silk or uncoated materials in a range of weights from 100gsm to 170gsm (that’s grams per square metre). If you go for a thicker 170gsm it is likely to be creased and folded to protect the ink and provide a smooth fold.
If you are looking for a thicker paper or board – anything from 300gsm to 400gsm, that’s also possible but it may well be supplied flat, ready for you to fold yourself.