PRINTED NEWSLETTERS CAN BE UPBEAT AND PUNCHY
A printed newsletter can be a great way to keep in touch with your customers and it has a number of advantages over digital.
Let's have a look at some of the advantages:
- A hard copy newsletter arriving in the post or being handed out at a networking meeting will grab attention and stand out more than an email communication.
- The touchy-feely nature of print gives more flexibility for creativity and creating impact than the digital medium may do.
- An email can easily be marked as trash, junk or even unsubscribed from, however a printed newsletter is more likely to have a longer life as it will usually be kept until the recipient has time to read it.
- When placed on a reception table or desk it also increases the likelihood it will be read by others and it only needs to be sent out every quarter - a digital newsletter normally needs to be sent out each month.
Your newsletter can be designed to reflect your branding, then printed and folded ready for distribution and there are a wide choice of paper stocks to choose from including gloss and silk. If you would like to know more, feel free to ask us.